Shooz Landmark’s inspiration derives from Vietnam’s rice terrace fields. Once in the space, shoppers meander and zig zag through the shoe field, submerging into it. The strips end with varying angles of the trapezoid tables, adding multiplicity to the spaces carved. The display modules can be shifted to make shortcuts or elongated for bigger display spaces for evolving merchandising needs.

As seen from the shopping mall corridor, the 18 modular trapezoid tables, made of matte and glossy MDFs painted in customized brand colors and arranged in a horizontal chain, are dimensioned to terrace incrementally from 50cm to 100cm in height towards the cashier, forming a striating field of shoes. 

The brand colors of yellow and gray occupy the walls, floors, and display tables in two big strokes, establishing the foreground and middle ground. The crossed-shaped legs lift the display tabletops to reinforce the terraced surfaces, awash with even light from above. An “X” in footprint, they instead create unique shadows and textures of their own, emerging as a separate layer that reinforces the landscape’s horizontality.